by David Shivers
As a member of the Kiwanis Club of Dougherty County and its board of directors, Casey Perkins is leading the effort to break new technological ground for the 60-year-old club and further increase its exposure in the local community. Casey has redesigned the club’s website for easier use and incorporated new platforms including Facebook and Twitter to help marketing efforts.
At the club’s August 12 meeting, he took members through a tour of the newly-revamped site, which also includes pages for club activities, photos of events and fundraisers, a schedule of annual fundraisers that will be updated as dates are confirmed, an archive of the weekly meeting bulletins produced by Tommy Padgett, and links to related activities such as the Kiwanis of Dougherty Foundation and Kiwanis International, among others.
Casey noted, “Part of the struggle of doing websites for organizations like Kiwanis is there are so many pieces that work dependently on one another but also separately from one another to make an organization like this happen.” The purpose of the new website is to help tie various social communication platforms together in a central location to enhance community and member awareness of what’s happening with the club.
“If we can use these resources to get the word out there that we’re doing this service (in the community), then I think that’s the ultimate goal,” he added.
Casey encouraged members to “cruise the website” at kiwanisdoco.org or kiwanisdoco.com and make suggestions as well as to contribute information for publication on the site and use it to market to potential members.
“It’s still a work in progress,” he said, “and I want you all to be part of the work. We’ve got a six-month push to get really good content on the site, and that’s going to require everyone to chip to make a really robust site that’s really cool. It’s really unlike anything any (civic) organization has had” locally.