Times are tough all around. I understand as well as anyone. Better than most, truth be told. The Albany Journal, a little over a year ago, was a print newspaper with a lot of possibilities before it. Things sure have changed.
After being forced to go to an online only format, we are still struggling. We’re better off than we were, but that wasn’t exactly a high bar to start with. Now though, we need your help.
If you look to your far right, you may see a yellow button with the word “donate” on it. This is simply to help keep the Journal afloat. I’m asking for your help, and I can give you some very good reasons why you should.
While switching to an online only format, we made the decision to offer the Journal for free rather than institute something called a “pay wall”. A pay wall is a feature that limits access to the site unless one pays a subscription fee. It was, and still is, our belief that despite the great things the Journal does, there was to much competition for a pay wall to actually work. Besides, by going for free, we felt we would attract new readers that didn’t want to fork out 50 cents.
It’s worked. Readership, which had been a couple thousand per month, has skyrocketed. We’re seeing a ten fold increase, as a matter of fact. People are reading the Journal. In fact, more people are reading it than has read it in years and years. Unfortunately, those readers haven’t translated into revenue.
This is a business folks. In theory, advertisers would be supporting all of our costs. In time, I believe that will be the case. It’s not at the moment though. So, this business is struggling. Frankly, it doesn’t look pretty in the least unless we can change things. That is where you come in.
By donating to help us out – and for the record, we are not a non-profit, so a donation isn’t tax deductible – you will help the Journal keep going. If each of our unique readers were to donate just 50 center per month, then the Journal would be here for a long, long time. If each donated the 50 cents per week that they would have spent on the print paper, then we would easily be able to grow the paper by bringing in new journalistic blood.
I’m asking for each reader to donate not 50 cents, but what the Journal is worth to you. I’m not asking for you to give me money so I can get rich, I’m asking you to donate money to an Albany institution that is in dire straights. Help a local icon stay around during a difficult economy.
In addition, you may also notice an Amazon search box. If you go to buy something at Amazon, why not just look through the Journal’s page first? You’ll get the exact same products, at the exact same prices. The difference is that a small percentage of your purchase will go to help the Journal.
Yes folks, we’re feeling a little bit of desperation right now. However, I believe that The Albany Journal still has a lot of life left in it. Help us shape a bold new future for Albany, and print media in general!