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Phoebe announces new brand for Children’s Miracle Network hospitals

By   /   February 23, 2011  /   Comments

Special to the Journal

Children’s Miracle Network Hospitals, formerly Children’s Miracle Network, announced a new name and brand for its efforts in the United States. As a charitable entity that donates funds to children’s hospitals such as Phoebe, refreshing its brand and adding the word “hospitals” to the name better define its partnership with hospitals.  The new name more clearly links the organization with its hospital partners and highlights the charitable purpose of its activities.

Phoebe has been a part of Children’s Miracle Network Hospitals since 1997 and has received more than $2 million from the partnership.  The funds raised by Children’s Miracle Network Hospitals provide specialized equipment and programs to help babies and children treated at Phoebe.

“The generosity of Southwest Georgians has helped provide specialized equipment, state-of-the-art technology and training for highly skilled medical professionals who treat infants in our NICU and children in our Pediatrics unit,” said Joel Wernick, President and CEO of Phoebe Putney Memorial Hospital. “Donations to Children’s Miracle Network continue to make a difference in the lives of our smallest patients every day.”

Locally, many of these funds are raised by selling paper icons known as miracle balloons at retailers, including Walmart, Sam’s Club, Freds, Publix, IHOP and Rite Aid.  The paper icons will continue to be sold at the same locations, but a new image will be used.

“The new name and image better represent our mission to raise funds and awareness for children’s hospitals,” said Craig Sorensen, chief marketing officer of Children’s Miracle Network Hospitals. “We initiated this rebranding to show the close affiliation Children’s Miracle Network Hospitals has with its partnering children’s hospitals and our mission of improving the lives of children though fundraising efforts.”

“We are so grateful for those people and businesses in our community that reach into their pockets or donate their time to support such a wonderful cause,” said Amanda Smith, Children’s Miracle Network Hospitals Coordinator at Phoebe. “There is no better feeling than knowing that 100 percent of the money donated to CMN Hospitals stays right here in Southwest Georgia to make a difference in the life of a child.”

In addition to the name change, Children’s Miracle Network Hospitals updated its familiar balloon logo to reflect the clean, simple and fresh personality of the new brand.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment and pay for uncompensated care, all in support of its mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

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About the author

Owner / Editor / Writer

Tom Knighton is the publisher of The Albany Journal. In November, 2011, he became the first blogger to take over a newspaper anywhere in the world. In August of 2012, he made the difficult decision to take the Journal out of print circulation and become an online news agency, a first for the Albany area.

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